PROKE revolutionizes sustainability in the made-to-measure clothing industry

In recent years, the fashion industry has taken huge strides towards sustainability, aiming to reduce environmental impact and improve business practices.

In this context, PROKE stands out as an innovative solution that not only revolutionizes the process of producing made-to-measure clothing but also significantly contributes to environmental sustainability.

Below are the key advantages that PROKE offers for a more sustainable future in the clothing industry.

1- Reduced CO2 emissions

The traditional process of measuring and tailoring made-to-measure garments involves numerous trips between the customer and the manufacturer.

Often, the tailor travels to visit the customer for measurements, resulting in a substantial CO2 emission from transportation. For example, the CO2 produced by a passenger flying between Milan and New York is equivalent to 1 ton!

With PROKE, customers can conveniently measure themselves at home, eliminating the need for unnecessary travel. This results in a significant reduction in overall carbon footprint.

2- Production efficiency and optimization

Made-to-measure production requires precise planning and the judicious use of resources.

PROKE simplifies this process by ensuring accurate and reliable measurements that allow for perfectly fitting garments.

This leads to a reduction in the number of discarded or remade garments, contributing to a more efficient use of materials and resources.

3- Empowering highly sustainable e-commerce activities

Thanks to PROKE, made-to-measure garment producers can more reliably utilize online sales channels, such as e-commerce.

The measurement and adaptability processes are simplified and highly precise without the need for an expert to physically see the customer.

Fabrics and designs can be viewed online or shipped, supporting a more sustainable commerce where fewer goods and fewer people are moved.

4- Sustainability-oriented innovation and awareness

PROKE demonstrates that technological innovation can be driven by sustainability.

The company is paving the way for new approaches to made-to-measure clothing, emphasizing efficiency, precision, and environmental responsibility.

This approach not only benefits the environment but can also attract an increasingly aware audience mindful of the impact of their choices.

In conclusion, PROKE is revolutionizing the made-to-measure manufacturing industry not only through the high technology it employs but also thanks to its strong commitment to environmental sustainability.

With a reduction in waste and emissions, PROKE sets an exemplary and virtuous model for the entire sector, demonstrating that innovation and sustainability can go hand in hand towards a greener and more responsible future.